Social media has been an explosive online segment for businesses – it is a relatively simple platform to promote and market your brand, just as long as you know what you are doing. For most businesses who have invested time and money into the social media realm, they have experienced quite a bit of success connecting with customers and retaining loyal ones. As more social networks open their doors to businesses to use their platforms for marketing and advertising purposes, it's becoming a cut-throat game between competitors to grab the attention of these online users. With that said, Instagram is teaming up with numerous marketing-tech firms to help them grow their advertising segment and it's going to be a game changer that you need to be a part of!
Instagram announced that it already established 41 new marketing-tech partners, and has plans to increase that number to 100; all of whom will help improve ad campaign management according to Adweek. This means it may be a wise idea to jump on the social network and start making a presence for your business because if it ends up being anything like Facebooks' advertisement abilities, it'll quite beneficial to say the least.
To give you some background on this social network, it's an online mobile photo & video sharing platform that provides users with a visual medium to share their daily lives. Users can follow one another and see daily updates as they post and share all their photos and videos. According to Instagram, they have over 400 million active monthly users, over 75 million daily users and more than 80 million photos are shared per day! The popular social network has some well-known celebs that also have product endorsement deals in which they broadcast to their followers in a form of advertising. For instance, the most followed user is Taylor Swift with a stifling 49.6 million followers and she leads the celeb pack with Kim Kardashian, Beyoncé, Selena Gomez and Ariana Grande right behind her.
At any rate, Instagram has a vast amount of potential to market and brand your business if you get a decent sized follower base. Combine that with their upcoming, revamped advertisement segment and you could see improved traffic to your business. It can serve as an effective medium to push more attention to your door during the holidays, it could help promote new offerings and services, and last but not least, you can connect with your consumers on a visual level.
Get started on your Instagram account today with one of the best advertising agencies in Philadelphia!
Instagram announced that it already established 41 new marketing-tech partners, and has plans to increase that number to 100; all of whom will help improve ad campaign management according to Adweek. This means it may be a wise idea to jump on the social network and start making a presence for your business because if it ends up being anything like Facebooks' advertisement abilities, it'll quite beneficial to say the least.
To give you some background on this social network, it's an online mobile photo & video sharing platform that provides users with a visual medium to share their daily lives. Users can follow one another and see daily updates as they post and share all their photos and videos. According to Instagram, they have over 400 million active monthly users, over 75 million daily users and more than 80 million photos are shared per day! The popular social network has some well-known celebs that also have product endorsement deals in which they broadcast to their followers in a form of advertising. For instance, the most followed user is Taylor Swift with a stifling 49.6 million followers and she leads the celeb pack with Kim Kardashian, Beyoncé, Selena Gomez and Ariana Grande right behind her.
At any rate, Instagram has a vast amount of potential to market and brand your business if you get a decent sized follower base. Combine that with their upcoming, revamped advertisement segment and you could see improved traffic to your business. It can serve as an effective medium to push more attention to your door during the holidays, it could help promote new offerings and services, and last but not least, you can connect with your consumers on a visual level.
Get started on your Instagram account today with one of the best advertising agencies in Philadelphia!